More Than Bargained For

Client : A leading Singaporean event management business

The client’s initial brief required PS to prepare a business proposal to seek collaboration opportunities from industry partners – to create a form of ‘joint-venture” operation by pooling of resources. Recognising that this was a notoriously difficult business arrangement to execute in such a scenario, the PS team analyzed the interactions within the marketplace with the client and proposed an alternative strategy – a service expansion strategy which will also bring about a change in cost structure to the business model.

PS proposed several options to execute the revised plan. Each execution option was supplemented by a cost-benefit analysis to assist the client to make the final decision. We then segmented the project into a series of work steps with clearly defined milestones; something that greatly aided implementation by ensuring that all parties were strategically and operationally aligned.

Within the project, PS sourced and shortlisted prospective vendors; and assisted in vendor presentations. Following vendor selection, PS designed the deal structure and took an active role in deal negotiation. Crucially, the client tasked PS to perform financial modeling, scenarios analysis and contract review to ensure that the new modus operandi was financially sustainable in the long run.

The project was completed in just 2 months. Today, the client is seeing more than a 30% increase in sales. All sales and profits are solely theirs – no need to share with joint venture partners; they are more than delighted!